Animated Explainer Video Production
What is an Explainer Video and When Should I Use one?
An explainer video is typically used in the middle of the sales funnel, in the buyer’s consideration stage, to clearly explain how your product or service captures an opportunity, or solves a problem.
A good explainer video should cover three things: a problem or opportunity the buyer is aware of and wants addressed, how your solution uniquely addresses the problem or opportunity, and a clear call to action or next step.
If you’re trying to engage with people who don’t know you and should consider your business, then a marketing video is a better tool.
Explainer videos deliver the greatest impact when used in the middle of the buyer’s journey leading a prospect from consideration to decision.
They can be used in social media, on landing pages, product pages or home pages.
Examples Of Explainer Videos We’ve Produced:
Software Explainer Video
Platform as a Service Explainer Videos
Cloud Technology Explainer Video
Software as a Service Explainer Video
Mobile App Explainer Video
Information Technology Explainer Video
Financial Services Explainer Video
How Long Should My Explainer Video Be?
Explainer videos should ideally be two minutes, or less. Most of the explainer videos we make are between 70-90 seconds.
The data is clear optimum length for maximum engagement and impact is two minutes, or less.
What Makes A Great Explainer Video?
Your business and customer are unique – a great explainer video will tell a story about customer’s needs and combine it with your brand’s promise. Clear visual metaphors combined with a carefully crafted story is a proven formula.
Your business should clearly be positioned as the best, most compelling solution to your viewer’s needs.
Every visual concept should align with your target customer and deliver your message so viewers see your business as the most logical choice. The right message, for the right audience.
To understand your value proposition quickly, viewers prefer video over text and static images.
Giving your viewers the clarity they want with an explainer video will help them understand how your solution will solve their problems.
Before animating the first frame, we want to know where your visitors come from and how they behave on your website. This enables us to craft an explainer video that is aligned with your conversion goals.
People want to see the benefits of how things work. Show them. This creates trust and provides evidence to your viewer of a tangible solution they can see themselves enjoying.
What Style Should I Choose For My Business?
We offer different explainer video styles, and will develop a theme that is just right for your brand, and message. If necessary, we can work with you to include live, stock footage or still photography as well.
The style of your explainer video production is an important decision. We’ll be there to help guide you and ensure your brand is represented optimally.
How Will You Develop The Concept For My Explainer Video?
A good explainer video should balance creativity with strategy.
It should be creative enough in design and scripting so your viewer has a reason to watch your video. The strategy should ensure the message aligns with achieving your viewer’s goals, so they’re motivated to take action with you.
Sometimes we use frameworks, other times we use metaphors or usage scenarios to develop the story. In any case, it always begins with a thorough discovery of what we’re trying to explain. This ensures our team has lots of information to brainstorm the best way to drive your message home.
How Long Does It Take To Make An Explainer Video?
Our explainer video production schedule takes us 4-6 weeks to produce an explainer video. This does not include the time it takes us to make requested revisions.
The explainer video production process can take longer if your team needs more time to review the creative we send during the process.
How Much Does Explainer Video Production Cost?
Length, style and complexity can all affect total cost.
You will find prices vary a lot from company to company.
So take your time, do your homework and find an experienced team with a portfolio that demonstrates they can produce the quality and creativity you’re looking for. If you’d like to discuss your ideas with us and get a quote, please contact us.
How Will I Know If My Explainer Video Is Working?
Ideally, you should have some way to measure engagement with the video.
This is how long people watch your full explainer video. Our team understands how to design and produce explainer videos so people are instantly engaged during the first few seconds, and then watch most of your video.
Ultimately, improved conversions are the most important result you’re trying to achieve from an explainer video. We recommend that your marketing includes the ability to track results from your explainer video.
What About Foreign Language Versions?
As a full-service explainer video production studio, we also offer alternate versions in all major languages. Alternate language versions in Spanish, Dutch, German, Spanish, Portuguese, Turkish, Japanese, French, Chinese and Italian are just a few examples.
You can also have your explainer voice over produced with specific dialects and accents.
Trusted By Today’s Leading Entrepreneurs:
Great results, fast turn-around. An absolute pleasure to work with!
-Chris Pavlovski, CEO, Rumble
On an obvious mission from the start to wow us which they most definitely did.
-Eric Henrickson, CEO, Katalyst MGA
Flawless execution. The final product speaks for itself.
-Robert Young, CEO, MobilMan