Video Length Best Practices

Video Length Best Practices

How long is too long? What is too short? In this post we lay out video length best practices. So what is the right length for a video? The easy answer is that it depends on what type of video you’re producing. For videos used as buyers journey content, it helps to know where your […]

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4 Proven Types of Video for Buyer’s Journey Content

4 Proven Types of Video for Buyer’s Journey Content

Help your audience reach their goals with engaging buyer’s journey content. After reading this post, you will know how to build a solid video content strategy with the right type of video at each stage of the buyers journey. The four stages of buyer behaviour: 1. Awareness 2. Consideration 3. Decision 4. Action When you […]

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Why Use Video Marketing – 10 Incredible B2B Video Statistics

Why Use Video Marketing – 10 Incredible B2B Video Statistics

Today, customers just expect video content, and we know it’s important, but why? It’s simple. We are physically hardwired to respond to movement, intonation, pitch of voices. And the combination of the auditory and visual channel is very powerful. Together, all of these things create strong emotional connections and high levels of video engagement. These […]

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What Is Video Engagement?

What Is Video Engagement?

Video engagement is the best measure of how well your video resonates with your audience. Because if you can understand what type of video causes your viewers to take action, then you can better match your video content with your audience and reach new potential customers to produce the results you want. Video: What Is […]

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