Brooks Van Norman

Hi, I’m Brooks.
Founder of Hot Pepper Videos

We help tech startups communicate their unique advantage with video.

With all the types of business out there, why tech startups?

Because we see you as the leaders of innovation, making the world a better place with your new product or service. You’re solving expensive, complicated problems and this is important.

But when your messaging misses the mark, you scare away potential customers even if you have the best product.

Instead of choosing you, your prospects buy from a lesser competitor who’s nailed their message… or they don’t buy at all.

We hate it when a better company loses to better messaging.

This is why you need a way to clearly and consistently explain what you do, but in the way today’s buyer likes to learn: on their own and with video.

Video that elevates you above the noise and positions you as the perfect solution to your viewer’s pain. Video that aligns with your buyer’s goals and shows them a brighter future.

Without this kind of leverage you’re stuck with inconsistent sales, false hope and the status quo.

Hardly a winning strategy.

Here’s the thing – making a video that works for a business like yours is difficult and very few can do it well.

It’s storytelling, with a dash of persuasion. It’s joining the conversation inside your buyer’s mind, then creating that light bulb moment. It’s positioning your solution at the right time, in the right way, as the obvious choice – without insulting anyone. It’s making the unit economics work, while driving profitable growth at scale.

It’s a highly specialized skill and not a place for marketing generalists or busy executives to dabble.

If your business idea solves a real problem, we’ll make the video that sells it.

If you’d like to talk about using video to grow your business, get in touch today.